Press coverage is of course the name of the game when you set a PR agenda. While every company seeks to secure a high volume of coverage, I believe it’s more important to secure high quality coverage for the clients I work with. Coverage that does more than simply regurgitate a press release and is quickly forgotten. Rather, for PR to be truly effective at moving the needle, your PR strategy should be equally focused on building direct relationships with the editors who know your industry best and can tell a deeper story that resonates. Below are just a few samples of feature coverage secured for clients that succeed in explaining the ‘why’ rather than just the ‘what’.